Our Story
We didn’t choose to be curious. We were born this way.
Juicy Chemistry was born of Pritesh and Megha Asher’s relentless ability to question everything they knew about the world of beauty and personal care. Right from when they founded Juicy back in 2014, they’ve completely transformed the landscape of organic and natural personal care, just by asking the right questions every step of the way. It’s because of this superpower of theirs that they’ve managed to put together a truly efficacious range of 100% organic and natural products. And it all started with asking ‘Why’.
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Back to why it all started.
For Pritesh and Megha, it all started somewhat close to home. Megha had sensitive skin which was prone to acne owing to PCOD, and for over a decade she struggled with trying to find the right fix for it. As a last resort, she tried going down the organic route. One day, Pritesh and Megha were just about to purchase a few ‘organic’ products, when Pritesh noticed something that surprised him. He looked at the back of the pack and noticed that most of the ingredients were refined versions of raw materials found in the manufacturing of petroleum products. How did he know this? Because that’s what he did for a living.
“I handed the product back to the salesperson, and all I could think of was the irony of the situation. The front of the label was promising ‘natural’ and ‘organic’, while the label behind was whispering parabens, mineral oils, synthetic colours, and more.”
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![](https://www.juicychemistry.co.za/wp-content/uploads/2021/10/Hand_e7dee4c5-5120-4a5a-bfe7-49f6d6f4accc_1024x1024.png)
We didn’t choose to be curious. We were born this way.
Juicy Chemistry was born of Pritesh and Megha Asher’s relentless ability to question everything they knew about the world of beauty and personal care. Right from when they founded Juicy back in 2014, they’ve completely transformed the landscape of organic and natural personal care, just by asking the right questions every step of the way. It’s because of this superpower of theirs that they’ve managed to put together a truly efficacious range of 100% organic and natural products. And it all started with asking ‘Why’.
How we do what we do.
We seek out the right source
![](https://www.juicychemistry.co.za/wp-content/uploads/2021/10/BG_Our_Story-07_1024x1024.png)
We learned early on that of all the things we questioned, one of the most important is the source itself. Finding the right ingredient also means finding where it grows best, no matter where on Earth that may be. The right environment makes all the difference to the quality and efficacy of our products. After all, any product is only as good as the ingredients used to make them.
When it comes to soil, we dig deep.
![](https://www.juicychemistry.co.za/wp-content/uploads/2021/10/BG_Our_Story-06_1024x1024.png)
We learned early on that of all the things we questioned, one of the most important is the source itself. Finding theaWe scour the world to find Organic-approved farms that cultivate their ingredients with care. We steer clear of GMOs, pesticides, and fertilisers, and deeply appreciate it when farming remains the way it’s meant to be. Thankfully the Earth always gives us the answers we’re looking for, as long as you look in the right places. right ingredient also means finding where it grows best, no matter where on Earth that may be. The right environment makes all the difference to the quality and efficacy of our products. After all, any product is only as good as the ingredients used to make them.
We like to keep it fresh.
![](https://www.juicychemistry.co.za/wp-content/uploads/2021/10/BG_Our_Story-06_1024x1024.png)
Ingredients work best when they’re in prime, and what does that mean when it comes to botanicals? The fresher the better. That’s why we make smaller batches of potent formulations. We’re upfront about the fact that our products are highly fresh, potent, and efficacious, and as a result of which they have shorter shelf lives. We’re firm believers in ‘fresh, or nothing’, and we always choose fresh.